DISTRICT ACTION PLAN # 1 Communication

Strategy 2:                            Community Trust and Support

Strategic Result:                 Inform students, staff, and community of our mission and strategic plan so there will be a positive link between our schools and the community.

 

 

ACTION STEPS

 

TIMELINE

 

EST. COST/ BENEFITS

 

PERSON(S) RESPONSIBLE

1.  The Gulfport School District will use every available resource to gain “buy-in” from and within the community by such means as:

·        email

·        websites

·        newsletters

·        speeches

·        Power Point presentations

·        mass media/niche media 

 

2.  The Gulfport School District will utilize the audio/visual center (Technology Support Services) to provide various resources to the community addressing a variety of subjects.

 

3.  The Gulfport School District will enhance the website as follows:

·        photos

·        “Did You Know?” link

·        “Moving Here?” link

·        map

·        mission statement

 

2003-04

to

2007-08

 

ESTIMATED COST - ALL STEPS:

Make permanent outdoor and/or indoor weather proof signs with the Gulfport School District Mission Statement - Cost:   $7,000

 

Create a PowerPoint presentation and regularly update - Cost: $2,000 for marketing firm fee

 

Purchase software that will allow a search of school zones on the website by student’s address - Cost: Unknown

 

Gulfport High students will create an updated map of school zones.

Cost: $100

 

 

 

School Information/ Community Relations Staff

 

DISTRICT ACTION PLAN # 1 (continued)

Communication

 

Strategy 2:                            Community Trust and Support

Strategic Result:                 Inform students, staff, and community of our mission and strategic plan so there will be a positive link between our schools and the community.

 

 

ACTION STEPS

 

TIMELINE

 

EST. COST/ BENEFITS

 

PERSON(S) RESPONSIBLE

 

4.  The Gulfport School District will include the Mission Statement on all outgoing information to include:

·        identification badges

·        permanent site displays

·        business cards

 

 

 

 

5.  The Gulfport School District will report to the community via the media.

 

 

 

 

6.  The Gulfport School District will add distribution sources to include churches, realtors, professional  offices, daycare facilities, chambers of  commerce, military, web-site, etc.

 

2003-04

to

2007-08

 

BENEFITS - ALL STEPS:

Markets Gulfport School District Mission

 

Increases awareness and buy-in of the Strategic Plan

 

Targets all audiences, internal and external

 

Enhances awareness that Gulfport School District is worth supporting

 

 Informs all prospective students and employees of the zones of each school in the Gulfport  School District

 

School Information/ Community Relations Staff

 

 

DISTRICT ACTION PLAN # 1  (continued)

Communication

 

Strategy 2:                            Community Trust and Support

Strategic Result:                 Inform students, staff, and community of our mission and strategic plan so there will be a positive link between our schools and the community.

 

 

ACTION STEPS

 

TIMELINE

 

EST. COST/ BENEFITS

 

PERSON(S) RESPONSIBLE

 

7.  The Gulfport School District will organize a communication team which will include individuals from each school and will provide:

·        training to include effective methods of communicating with the media

·        networking strategies

·        concise forms to assist teams in recording and reporting special events

 

8.  The Gulfport School District will provide an updated and current map of district lines, etc. and enlist the students in the Space Stars program at Gulfport High School to assist in this activity.

 

2003-04

to

2007-08

 

SEE ABOVE

 

School Information/ Community Relations Staff

 

 

 

DISTRICT ACTION PLAN # 2

Celebration

 

Strategy 2:                            Community Trust and Support

Strategic Result:                 Celebrate the achievements and successes of the Gulfport School District.

 

 

ACTION STEPS

 

TIMELINE

 

EST. COST/ BENEFITS

 

PERSON(S) RESPONSIBLE

 

1.  The Gulfport School District will highlight  STRENGTHS of schools to include recognitions, awards, etc., ( not just test scores) through multi-media outlets (local, state, and nation).  These recognitions may include local awards, ceremonies, brochures (similar to TIPS) to be placed in stores and offices, announcements at school-sponsored public events, particularly athletic events.

 

2.  The Gulfport School District will develop a “canned” presentation on the school district (e.g., PowerPoint) to be used to deliver information to civic groups, etc.

 

3.  The Gulfport School District will utilize district alumni CELEBRITIES on the PowerPoint.

 

2003-04

to

2007-08

 

ESTIMATED COST - ALL STEPS:

Cost: $2,000 for marketing firm fee (included in Plan 1)

 

 

BENEFITS - ALL STEPS:

Informs all stakeholders including students, new residents, volunteers, and staff, of the Gulfport School District’s successes.

 

School Information/ Community Relations Staff

 

 

DISTRICT ACTION PLAN # 3

Accountability

 

Strategy 2:                            Community Trust and Support               

Strategic Result:                 Communicate accountability by reporting on audits, ratings, scores and other quality indicators.

 

 

ACTION STEPS

 

TIMELINE

 

EST. COST/ BENEFITS

 

PERSON(S) RESPONSIBLE

 

1.  The Gulfport School District will report to the community via the media.

 

2.  The Gulfport School District will add distribution sources to include churches, realtors, professional offices, daycare facilities, chambers of commerce, military, web-site, etc.

 

2003-04

to

2007-08

 

ESTIMATED COST - ALL STEPS:

Cost: $700 printing costs

 

BENEFITS - ALL STEPS:

Increased communication between stakeholders and the Gulfport School District

 

School Information/ Community Relations Staff